Leadership Team

Patient Education Genius was created by CoherentRx, a healthcare technology company that has been building innovative solutions for providers and their patients since 2013. The Patient Education Genius team brings together innovative leaders from all areas of healthcare, including providers, payers, technologists and government experts. 

Tom Hartle

Tom Hartle

Founder/CEO

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Founder of CoherentRx,
creator of Patient Education Genius.

Julie Smith

Julie Smith

Board of Directors

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Former Blue Cross Blue Shield of Michigan SVP, expert in health plan operations, revenue cycle management, and strategy.

Leslie Norwalk

Advisory Board

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Founder of CoherentRx,
creators of Patient Education Genius.

David Brooks

David Brooks

Advisory Board

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President of St. Joseph Mercy Health Ann Arbor, expert in provider operations and healthcare revenue cycle management. 

Rick Berry

Rick Berry

Board of Directors

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Founder of DemandForce,
expert in digital marketing and
consumer technology.

About CoherentRx

CoherentRx is a privately held company based in Birmingham, Michigan. Our board is comprised of influential leaders in health insurance and consumer-facing technology.
 

Since 2013, the company has worked with healthcare thought-leaders to develop patient engagement and education solutions that seamlessly adapt to clinical workflows, effectively engage patients, and improve the efficiency and financial stability of health systems.