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What’s your COVID-19 strategy? How can we help?

A Message from Dave Brooks, Chief of Strategy


More than ever, I’m eager to connect with forward-thinking healthcare leaders across the country: We want to hear about what you’re doing, share our strategies, help each other get COVID-19 under control, and better prepare ourselves for whatever future challenges come our way. If you’re interested in learning more about how PEG can help you communicate with your patients during this time, schedule a chat with me at the link below. 



I’ve been a senior healthcare administrator for over thirty years. I am obviously not the first to say it: What we’re seeing now is unprecedented, and it’s the time to pull together. Providers continue their strong focus on patient care—there are now hundreds of thousands of people infected—but we have to watch out for the ones doing the caring.

The thing about working in health care is that it’s mostly self-sacrificial. During this pandemic, providers are, essentially, walking into the lion’s den every time they go to work. Only these lions are microscopic and tear you apart from the inside. It’s frightening on the best of days.

But while they willingly do their jobs, we’re working hard to have their backs.

The team at Patient Education Genius is proud to have partnered with Wayne State University Physician Group to expedite curbside COVID-19 testing of first responders and healthcare workers, as described here in Crain’s Detroit Business.

Our SMS and mobile phone-based screening program more than doubled the number of screenings that could be completed in an hour, while reducing the face-to-face time screeners were spending with those who were exhibiting symptoms.

That’s a small win against this illness.

Being able to help the people on the frontlines of this pandemic is one of the reasons we’re here. Rather than waiting days for their results to come by mail, or taxing healthcare resources with phone calls, these first responders received their test results via text message shortly after being tested. 

In addition to symptomatic patients, providers are also caring for an uptick in anxiety and depression and worried family members. So, now more than ever, providers need a quick, secure way to communicate with their patients. These timely communications give peace of mind, a feeling of connectedness to their providers and a secure way to manage it all.

Now is the time for real, meaningful work. This is the stuff that makes a difference. And I’m proud to be helping the healthcare providers on the frontlines. 

Dave Brooks, Chief of Strategy

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